Date:
May, 2025
Client:
Graduation project at Brobygrafiska
Scope of work:
Creative team:
Ghali Finsi
León Centellini
Michelle Heijtz
Ylva Sandell
Introduction
Södra Teatern is one of Stockholm’s oldest cultural venues, offering concerts, theatre, club nights, dining, and event spaces across its main units: Kägelbanan, Mosebacketerrassen, Klubben, and Stora Scen. Despite sharing the same history and location, these parts lacked a unified visual identity, resulting in a fragmented overall brand.
Challange
The venue’s sub-units communicated with separate styles, creating confusion for visitors and diminishing brand recognition in a competitive cultural landscape. The challenge was to develop a cohesive design strategy that connects all units, reflects Södra Teatern’s heritage, and strengthens its contemporary presence.
results
The project resulted in a unified graphic identity system that ties all parts of Södra Teatern together while preserving their individual character. The new strategy enhances clarity, boosts recognizability, and reinforces the venue’s position as a relevant and historically significant cultural hub.
